American Century Championship

Fantasy Golf Activation



Teeing Up the Contest

These videos were posted across brand and golf social channels and invited fans to play along. They highlighted the impressive celebrity roster and unique spirit of the event.



ACC Fantasy Golf Microsite



Getting Into the Swing

Celebrities joined the fun in onsite interviews and playfully teased fans who hadn’t picked them. We edited these videos in real time and posted them on social media. Many of the famous personalities happily posted them to their own social channels.



The Results

27 social assets created

3,000+ fantasy teams built

1M­ video views, up 426% YOY

100K+­ engagements, up 394% YOY

National news coverage from the likes of
USA Today and Golf Digest

6.6M tournament viewers, more than the PGA Tour, U.S. Senior Open and Wimbledon