These videos were posted across brand and golf social channels and invited fans to play along. They highlighted the impressive celebrity roster and unique spirit of the event.
Celebrities joined the fun in onsite interviews and playfully teased fans who hadn’t picked them. We edited these videos in real time and posted them on social media. Many of the famous personalities happily posted them to their own social channels.
27 social assets created
3,000+ fantasy teams built
1M video views, up 426% YOY
100K+ engagements, up 394% YOY
National news coverage from the likes of
USA Today and Golf Digest
6.6M tournament viewers, more than the PGA Tour, U.S. Senior Open and Wimbledon