2025 Multi-Asset Strategies Outlook
Third Quarter
Key Takeaways
Economic uncertainty is high, primarily due to tariffs and their potential effects on inflation and the job market.
We think both bullish and bearish outcomes are possible, highlighting the importance of diversification.
Uncertainty and Volatility Define 2025 So Far
As we enter the second half of 2025, it seems like we have experienced more economic upheaval, uncertainty and market volatility over the past six months than one would expect over an entire year or more. As shown in Figure 1, the data support this impression, as the level of economic policy uncertainty in the U.S. is now in uncharted waters.
Figure 1 | The Economic Policy Uncertainty Index for the U.S. Is Through the Roof
Economic Policy Uncertainty (EPU) Index Closing Price
Data from 1/1/1980 – 4/30/2025. Source: FactSet.
The stock market tells the same story. Over just two days, April 3-4, the S&P 500® Index lost 10.5% of its value, the fifth biggest two-day decline in the index since 1950. Less than a week later, on April 9, the index gained 9.5% in a single day, the second-largest one-day gain over those 75 years (Source: FactSet). Roller coaster rides are supposed to be exhilarating; however, this one wasn’t.
“Uncertainty” and “volatility” have been the most-used adjectives describing U.S. markets and the economy this year. At this point, we feel confident about our Outlook at the beginning of 2025, presented here with minor edits for brevity:
“We think 2025 is likely to be a roller coaster year of economic, market and geopolitical tensions. Inflation is proving to be sticky, and any potential tax cuts will likely expand the deficit, pushing up Treasury yields. A big unknown is whether we will see fairly moderate or more aggressive policies from the new administration.”
We said “moderate policies” would involve corporate tax cuts, lighter tariffs, less regulation, stimulative fiscal measures, and minimal labor force and trade disruption. This would likely be favorable for corporate profits and, therefore, stocks. More aggressive policies — meaning higher tariffs, trade conflicts and stricter immigration policies that could impact the labor market — would likely hurt economic growth and promote inflation, hurting U.S. markets.
Thus far, the “more aggressive” policy agenda appears to dominate.
Reading the Tea Leaves on the Economy and Markets
There’s no getting around it: The uncertainty and volatility we’ve been experiencing are tariff-driven. We now assume a 10% tariff will be the “floor” for most countries, with higher levies on China, automobiles and certain other goods. This puts the U.S. trade-weighted tariff at roughly 14%, the highest since the days of Smoot-Hawley tariffs of the 1930s (often blamed for worsening the Great Depression).
Although tariffs were even higher 100+ years ago, there was no federal income tax before 1913, so tariffs largely funded the federal government. Neither Social Security nor Medicare existed, so the budget was much smaller than it is today.
2025 Bull vs. Bear Market Scenarios
Something we (and others) have observed lately is the divergence between “hard data,” which is backward-looking, such as actual inflation and employment numbers, and “soft data,” which includes consumers’ expectations for future inflation and job losses.
For example, inflation has been coming down, but consumers expect it to move sharply higher due to the impact of tariffs. The job market has held up well, but surveys say workers are concerned about layoffs. Neither is more “correct” than the other, and both are important.
So, where might we be headed in terms of the economy and the markets? We think there are both bullish and bearish scenarios to consider.
Bull Market Scenarios
In our bullish scenario, the Trump administration would negotiate trade agreements with major U.S. trading partners within a few weeks or months, setting tariffs significantly lower than those announced on “liberation day.” Although consumers would pay for part of these tariffs through higher prices, companies would also absorb part of the burden. This could reduce corporate earnings, prompting companies to seek cost-cutting measures elsewhere.
This could be a headwind, but we think the threat of retaliatory tariffs would be low. This scenario would benefit U.S. exporters and support the value of the U.S. dollar. Over time, advancements in artificial intelligence (AI) and automation should boost productivity, partially offsetting the higher costs of imports.
Support for the bull case: Nearly all recent hard data indicate a resilient labor market, strong retail sales, personal spending and income growth, and healthy durable goods orders.
Bear Market Scenarios
In our bearish scenario, bilateral trade negotiations would take several months or quarters to resolve, with little gained. Other countries would pursue their trade agreements that excluded the U.S. Given ongoing uncertainty, businesses would significantly reduce capital expenditures, leading to widespread layoffs and an increase in unemployment.
The dollar would continue to weaken as demand for U.S. goods and services declined and corporate earnings faltered, hurting stocks. The economy would experience a significant slowdown or recession, worsening the current federal budget deficit. U.S. Treasury yields would rise as government borrowing and inflation accelerated, and the U.S.’s credit rating was downgraded even more.
Support for the bear case: Recent soft data, including the University of Michigan's surveys of consumer confidence and inflation expectations, are markedly worsening, while the ISM’s Purchasing Managers Index for Manufacturers shows clear pessimism.
So, What Should Long-Term Investors Consider?
As noted, we believe there’s a viable case for the bull or the bear scenario. The soft data points to a recession, while the hard data assumes the bull case holds up. Extreme readings from the soft data could be overblown or prove to be prescient, foretelling a significant weakening in the hard data.
Given the extensive range of potential outcomes and the fact that so much depends on how tariff negotiations are resolved, we are holding portfolio allocations close to their longer-term, strategic weights until we have greater clarity.
While we follow the sage advice of not putting your eggs in one basket, we don’t think you should abandon the basket, either. Investors who fled to cash when the U.S. stock market declined in late March and early April now regret it. A diversified portfolio is always wise, especially when uncertainty is so high. High-quality bonds may be beneficial at a time like this.
We continue to look at areas of the markets that have arguably been undervalued and may offer diversification benefits, such as non-U.S. equities in both developed and emerging market countries, certain bonds, and U.S. small-cap and value-oriented stocks.
Asset allocation views as of 5/31/2025.
Asset Class
U.S. Equity | U.S. Fixed Income & Cash
Rapidly changing conditions create uncertainty that presents challenges. Rather than changing the high-level asset mix while the ground shifts, we focus on diversification benefits and maintain our long-term strategic allocations.
Equity Region
U.S. | Developed Markets
“American exceptionalism” dominated this choice until recently. Notable changes in momentum and macroeconomic factors now favor non-U.S. developed market stocks, with the impact of tariffs on U.S. economic growth a key issue.
U.S. | Emerging Markets
Our forecast is now neutral on emerging market (EM) versus U.S. stocks. Tariffs and a weakening dollar are key factors. U.S. tariffs will likely hurt some (but not all) EM companies, while a weaker dollar helps those that borrow in U.S. dollars.
U.S. Equity Size & Style
Large Cap | Small Cap
Large U.S. corporations have more resources to absorb tariffs and withstand an economic slowdown, although retaliatory actions and a weaker dollar would hurt their exports. Small firms export less but are hurt more by import tariffs.
Growth | Value
Momentum has been shifting between growth and value. While we seek opportunities in both segments, growth stocks are again trading at aggressive valuations relative to value stocks.
Fixed Income
U.S. | Non-U.S.
Longer-maturity Treasury yields have been rising due to concerns about tariff-driven inflation and the rising U.S. national debt. Corporate valuations remain tight, and we continue to rely on stringent credit research to identify issuers offering spread-tightening potential. Overall, we continue to believe attractive opportunities reside in the securitized sector.
Alternatives
Real Estate Investment Trusts (REITs) | Core Assets
Compared to other asset classes, yields on REITs are a key factor, as well as exposure to economic conditions. We maintain a neutral strategic allocation as our managers in this highly diverse, global asset class identify compelling opportunities.
Explore Our Multi-Asset Capabilities
References to specific securities are for illustrative purposes only and are not intended as recommendations to purchase or sell securities. Opinions and estimates offered constitute our judgment and, along with other portfolio data, are subject to change without notice.
International investing involves special risks, such as political instability and currency fluctuations. Investing in emerging markets may accentuate these risks.
Investment return and principal value of security investments will fluctuate. The value at the time of redemption may be more or less than the original cost. Past performance is no guarantee of future results.
Historically, small- and/or mid-cap stocks have been more volatile than the stock of larger, more-established companies. Smaller companies may have limited resources, product lines and markets, and their securities may trade less frequently and in more limited volumes than the securities of larger companies.
The letter ratings indicate the credit worthiness of the underlying bonds in the portfolio and generally range from AAA (highest) to D (lowest).
Diversification does not assure a profit nor does it protect against loss of principal.
Rebalancing allows you to keep your asset allocation in line with your goals. It does not guarantee investment returns and does not eliminate risk.
Generally, as interest rates rise, bond prices fall. The opposite is true when interest rates decline.
Past performance is no guarantee of future results. Investment returns will fluctuate and it is possible to lose money.
The opinions expressed are those of American Century Investments (or the portfolio manager) and are no guarantee of the future performance of any American Century Investments' portfolio. This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal or tax advice.