General Investing

Why Women in Investing See Better Results Than Men

APR 04 | 2022
Woman with laptop sitting on couch.

This one fact could change investing for women overnight, if only more of us knew it: Women get better investment returns than men do. Despite a tendency to lack confidence in their investing knowledge, women often see better returns.

This news may shock many women. Women invest less than men do, in part because, studies show, they may doubt their abilities. A 2020 Financial Industry Regulatory Authority study found only a third of women feel confident making investment choices, compared to half of men.¹

Women Beat Men in Retail Investing (and as Managers)

Yet, many studies have shown that female investors see better results than men. In 2018, the Warwick Business School (WBS) analyzed 2,800 male and female investors over the three prior years. The women’s portfolios outperformed men’s by 1.8%.²

That study tracked retail investors; others point to a female edge in fund management and venture capital. Reports have shown that funds under women’s management outperformed those managed by men. In 2021, a University of California, Berkeley study analyzed venture capital-funded startups. Results showed that teams with at least one female founder went public or sold the startup faster than all-male teams.³

What Could Make Women Better Investors?

While it may be difficult to prove the exact reason why women investors’ returns beat men’s, scholars have some ideas.

  • Overconfidence drives some men to trade too much.

    A University of California, Berkeley study found that men traded stocks 45% more than women did.⁴ The study’s authors concluded that this high volume of trading is caused by overconfidence and that it reduces net returns. The WBS study also found that men traded more often than women.

  • Women may be less prone to speculation.

    The professor of behavioral science behind the WBS study found that women were less likely to choose “lottery style” investments.

Men are just a little more likely to be drawn to more speculative stocks, whereas women are more likely to focus on shares that already have a good track record.
Professor Neil Stewart, Warwick Business School (WBS) study

  • Women do the reading.

    According to the book Warren Buffett Invests Like a Girl: And Why You Should, Too, female investors spend more time researching than men do.

  • Women prefer to invest responsibly.
    Surveys have found that women tend to place a high value on corporate ethics. For instance, a 2019 Money Crashers survey showed about half of women rated a company’s social mission as very or extremely important. Less than a third of men put the same weight on mission.⁵ This is important because ESG (environmental, social and governance) investing is a rapidly growing investment sector.⁶

In general, the research seems to support a common theme: Men are overconfident investors, and women are underconfident investors. Understanding the reasons behind this gives you the tools to rethink your own strategies and invest with the right level of confidence.

Need the confidence to set and meet your investment goals?

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FINRA. “New Research: Female Investors Lag Behind Male Counterparts in Investment Knowledge and Confidence,” May 19, 2020.

Warwick Business School. “Are women better investors than men?” June 28, 2018.

Berkeley Intellectual Property & Industry Research Alliances. Eric Ball, Ph.D., Stephen Rice, M.A., Debra Summers, M.A., Prosper U. Amie, B.A., Aislin Q. Liu, Cjache (Jake) Kang and Carol Mimura, Ph.D. "The Relationship of CEO Gender and Age to Performance of Venture-Backed Startups,” January 2021.

Haas School of Business, University of California Berkeley. Brad M. Barber and Terrance Odean. "BOYS WILL BE BOYS: GENDER, OVERCONFIDENCE, AND COMMON STOCK INVESTMENT”.

Money Crashers. “Men vs. Women – How the Sexes Differ in Their Psychology of Investing (Survey)," September 14, 2021.

US SIF (The Forum for Sustainable and Responsible Investment). “Global Sustainable Investment Alliance Releases Global Sustainable Investment Review 2020," July 19, 2021.

Investment return and principal value of security investments will fluctuate. The value at the time of redemption may be more or less than the original cost. Past performance is no guarantee of future results.

Many of American Century's investment strategies incorporate the consideration of environmental, social, and/or governance (ESG) factors into their investment processes in addition to traditional financial analysis. However, when doing so, the portfolio managers may not consider ESG factors with respect to every investment decision and, even when such factors are considered, they may conclude that other attributes of an investment outweigh ESG considerations when making decisions for the portfolio. The consideration of ESG factors may limit the investment opportunities available to a portfolio, and the portfolio may perform differently than those that do not incorporate ESG considerations. ESG data used by the portfolio managers often lacks standardization, consistency, and transparency, and for certain companies such data may not be available, complete, or accurate.

This material has been prepared for educational purposes only. It is not intended to provide, and should not be relied upon for, investment, accounting, legal or tax advice.